Promo Kit: The Jeffrey Sachs Book Club

 

The Book Club with Jeffrey Sachs is a free global forum to discuss outstanding, recently-published work that examines the most important topics for humanity. 

Hosted by Columbia University Professor Jeffrey Sachs, the eminent thought-leader in economics and sustainable development, the Book Club features monthly interviews with renowned authors about their groundbreaking work in sustainability, economics, history, social justice, and more. 

The Book Club welcomes policy professionals, practitioners, advanced undergraduates and graduate students, and all readers interested in engaging in these thoughtful and inspiring conversations.

All information about the Book Club with Jeffrey Sachs can be found at www.bookclubwithjeffreysachs.org.

Members are encouraged to join the Book Club on edX to access book excerpts, supplementary resources, and a discussion forum where they can connect with other members from around the world. The live conversations can also be viewed on the SDG Academy YouTube Channel. A series of podcasts based on these conversations is also in development. (More information to come.)

The Book Club with Jeffrey Sachs is an initiative of the SDG Academy, the flagship educational initiative of the Sustainable Development Solutions Network (SDSN). 

Promotion Request

We’d love your help spreading the word about this opportunity on social media and/or via email newsletters/listservs that you have access to. The Book Club platform on edX will open on January 20, 2021, with our first live conversation on January 28.

 

This Promo Kit is a living document. Please check back regularly for updates!

 

You can find graphics for promotion in Google Drive, or use the image below.

 

Option 1: Post on Twitter, Facebook and/or LinkedIn about the Book Club. See sample posts below that you can copy-paste in their entirety — or create your own!

Option 2: Share via an email newsletter or email blast/listserv. See a sample email below that you can copy-paste in its entirety — or create your own!

Option 3: Retweet/Share our posts about the Book Club on Twitter, Facebook and LinkedIn. See list of accounts to follow for Jeffrey Sachs, the SDG Academy, and SDSN following the Sample Social Media Posts – General, and share/retweet the posts published by those accounts.

Crucial information

Key links:

Other information to note:

  • The platform opens January 20, 2021, and will remain open until the end of 2021.
  • Each month features a different book selected by Jeffrey Sachs
  • Monthly live interviews Jeffrey Sachs and the author
  • Join on edX to access book excerpts, supplementary resources, discussion boards, and giveaways.
  • Live conversations will be hosted on Zoom. (Links are specific to each conversation. See below.)
  • Conversations will also be livestreamed to (and archived on) the SDG Academy YouTube Channel.
  • A series of podcasts is being developed from these conversations. More information to come.

Sample Social Media Posts – General

(Scroll down for book-specific social media posts.)

Twitter

Post on Twitter using any of the text options below. We suggest tagging up to 10 relevant Twitter accounts in the image. This will increase the reach of your tweet up to 30%! Translations of the tweets in other UN languages are encouraged.

 

  1. Join Prof. @JeffDSachs’s new #BookClub for monthly live conversations with renowned authors about groundbreaking work that examines social justice, sustainable development, and more!

Be a part of these inspiring conversations 👉 www.bookclubwithjeffreysachs.org

 

  1. Discuss outstanding books focused on #SustainableDevelopment, #law, #economics, and more in the Book Club with Jeffrey Sachs!

Join live conversations with @JeffDSachs and the authors. You won’t want to miss out! 👉 www.bookclubwithjeffreysachs.org

  1. Why are we so excited about the #BookClub with @JeffDSachs? Members can access to monthly live conversations with expert authors and opportunities to discuss these important works with others around the world! 

Join today 👉 www.bookclubwithjeffreysachs.org

  1. The Book Club with @JeffDSachs welcomes policy professionals, students, and all readers interested in engaging in thoughtful and inspiring conversations!

Get started here 👉 www.bookclubwithjeffreysachs.org

  1. Have you joined the Book Club with @JeffDSachs? 

 

Learn more 👉 www.bookclubwithjeffreysachs.org

Get engaged:

Register on @edXOnline to connect with other members www.edx.org/course/book-club-with-jeffrey-sachs 

Watch on YouTube https://youtube.com/playlist?list=PLzW0Ub5HJkzSobp7AwwssXaM1lJFH1jKq

 

Facebook

Post on Facebook using any of the text options below. Translations of the post in other UN languages are encouraged. Please double-check any tags before posting. You can post an image or allow Facebook to pull in a link preview.

 

  1. You’re invited to the Book Club with Jeffrey Sachs!

 

Join Columbia University Professor and SDSN President Jeffrey Sachs for monthly live interviews with renowned authors about groundbreaking work that examines the most important topics for humanity.

 

You won’t want to miss it! Get started here 👉 www.bookclubwithjeffreysachs.org

 

Join the Book Club on edX to access book excerpts, supplementary resources, discussions, and promotional giveaways; OR watch the conversations via livestream on the SDG Academy YouTube Channel.

 

  1. Discuss outstanding work focused on sustainable development, history, economics, and more in the Book Club with Jeffrey Sachs! 

 

You won’t want to miss it! 👉 www.bookclubwithjeffreysachs.org

Two ways to engage:

Register on edX to access the Zoom webinar, excerpts, supplementary resources, giveaways, and to discuss the books with other members from around the world: www.edx.org/course/book-club-with-jeffrey-sachs 

Watch the live conversations on the SDG Academy YouTube channel: https://youtube.com/playlist?list=PLzW0Ub5HJkzSobp7AwwssXaM1lJFH1jKq

 

 

LinkedIn

Post on LinkedIn using any of the text options below. Translations of the post in other UN languages are encouraged. Please double-check the tags before posting. You can post an image or allow LinkedIn to pull in a link preview.

 

 

  1. You’re invited to the Book Club with Jeffrey Sachs!

 

Join Columbia University Professor and SDSN President Jeffrey Sachs for monthly live interviews with renowned authors about groundbreaking work that examines the most important topics for humanity.

 

Becoming a member of the Book Club allows you to access these live conversations, and provides an exclusive platform through which you can engage with other members around the topics addressed in each month’s book.

 

You won’t want to miss it! Get started here 👉 www.bookclubwithjeffreysachs.org

 

#SustainableDevelopment #SDGs #DecadeofAction #economics #globalization #history #policy #sustainability

 

  1. Discuss outstanding work focused on sustainable development, history, economics and more in the Book Club with Jeffrey Sachs! 

 

You won’t want to miss it! 👉 www.bookclubwithjeffreysachs.org

Two ways to engage:

Register on edX to access the Zoom webinar, excerpts, supplementary resources, giveaways, and to discuss the books with other members from around the world: www.edx.org/course/book-club-with-jeffrey-sachs 

Watch the live conversations on the SDG Academy YouTube channel: https://youtube.com/playlist?list=PLzW0Ub5HJkzSobp7AwwssXaM1lJFH1jKq

 

#SustainableDevelopment #SDGs #DecadeofAction #law #economics #globalization #history #policy #sustainability

 

Instagram

Post on Instagram using any of the text options below and an appropriate image. Translations of the post in other UN languages are encouraged. Please double-check the tags before posting. 

 

 

  1. You’re invited to the Book Club with Jeffrey Sachs!

 

Join Columbia University Professor and SDSN President Jeffrey Sachs for monthly live interviews with renowned authors about groundbreaking work that examines the most important topics for humanity.

 

Becoming a member of the Book Club allows you to access these live conversations, and provides an exclusive platform through which you can engage with other members around the topics addressed in each month’s book.

 

Get started at bookclubwithjeffreysachs.org

 

#SustainableDevelopment #SDGs #DecadeofAction #economics #globalization #history #policy #sustainability

 

  1. Discuss outstanding work focused on sustainable development, history, economics and more in the Book Club with Jeffrey Sachs! 

 

You won’t want to miss it! 👉 bookclubwithjeffreysachs.org

Two ways to engage:

Register on @edXOnline to access the Zoom webinar, excerpts, supplementary resources, giveaways, and to discuss the books with other members from around the world.

Watch the live conversations on the SDG Academy YouTube channel.

 

#SustainableDevelopment #SDGs #DecadeofAction #law #economics #globalization #history #policy #sustainability

Hashtags

  • #SustainableDevelopment
  • #SDGs
  • #DecadeOfAction

Social Media handles to tag 

Jeffrey Sachs

Twitter: @JeffDSachs

Twitter: @CSD_Columbia

Facebook: Jeffrey Sachs

LinkedIn: Jeffrey Sachs

 

The SDG Academy

Twitter: @SDG_Academy

Facebook: The SDG Academy

LinkedIn: SDG Academy

Instagram: @sdg_academy

 

UN Sustainable Development Solutions Network

Twitter: @UNSDSN

Facebook: UNSDSN

LinkedIn: UNSDSN

Sample Email – General

Subject: You’re invited to the Book Club with Jeffrey Sachs!

 

Join Columbia University Professor and SDSN President Jeffrey Sachs for the Book Club with Jeffrey Sachs, featuring monthly live conversations with renowned authors about groundbreaking work that examines the most important topics for humanity, including sustainable development, social justice, and more.

 

Becoming a member of the Book Club allows you access to these live conversations, and also provides an exclusive platform through which you can engage with members from around the world.

 

Get started at www.bookclubwithjeffreysachs.org.

 

How to engage:

 

 

  • Join

 

Join the Book Club on edX to access the monthly author conversation Zoom webinars, supplementary resources, giveaways, and a discussion forum.

 

  • Watch

 

Watch the author conversations in a Zoom webinar or livestreamed on the SDG Academy YouTube channel

 

 

  • Listen

 

Listen to each author conversation as a podcast! Coming soon.

Sample Social Media Posts – Monthly Books

 

This section will be updated as monthly authors are confirmed. Please check back regularly!

 

Note: People are strongly encouraged to join the Book Club on edX to access book excerpts, supplementary resources, and discussion boards. Those who do not wish to join the Book Club on edX may join the Zoom webinar directly and/or watch the conversations via YouTube livestream. 

January: Martin J. Sherwin, Gambling with Armageddon

Live conversation: 28 January 2021, 14:00 UTC (Convert to your local time zone.)

Zoom registration page: http://bit.ly/JSBC_MartinSherwin

Direct livestream link: https://youtu.be/BWn3y65y7As

Eventbrite invitation to YouTube livestream (this generates a useful calendar reminder): https://www.eventbrite.com/e/book-club-with-jeffrey-sachs-martin-j-sherwin-gambling-with-armageddon-tickets-136961488499

 

  1. Have you joined the Book Club with Jeffrey Sachs? January’s book is “Gambling with Armageddon” by Martin J. Sherwin, which looks at the Cuban Missile Crisis and the evolving place of nuclear weapons in the post-World War II world. 

Join the Book Club for book excerpts, supplementary resources, discussions, and promotional giveaways! Get started 👉 www.bookclubwithjeffreysachs.org

 

Register for the webinar: http://bit.ly/JSBC_MartinSherwin

 

You can also watch the conversation livestreamed on the SDG Academy YouTube Channel: https://youtu.be/BWn3y65y7As

 

  1. In January, the Book Club with Jeffrey Sachs is diving into the book “Gambling with Armageddon” by Martin Sherwin! Join a live conversation between Jeffrey Sachs and the author for a fresh examination of the Cuban Missile Crisis, and the convincing case for international cooperation to avoid nuclear war. You won’t want to miss it! 

Join the Book Club for excerpts, supplementary resources, discussions, and promotional giveaways! Get started 👉 www.bookclubwithjeffreysachs.org

 

Register for the webinar: http://bit.ly/JSBC_MartinSherwin

 

You can also watch the conversation livestreamed on the SDG Academy YouTube Channel: https://youtu.be/BWn3y65y7As

 

  1. What does it take to avoid nuclear war? Join the Book Club with Jeffrey Sachs to discuss “Gambling with Armageddon” by Martin J. Sherwin! 

Join the Book Club for excerpts, supplementary resources, discussions, and promotional giveaways! Get started 👉 www.bookclubwithjeffreysachs.org

 

Register for the webinar: http://bit.ly/JSBC_MartinSherwin

 

You can also watch the conversation livestreamed on the SDG Academy YouTube Channel: https://youtu.be/BWn3y65y7As

 

  1. Don’t forget! The first meeting of the Book Club with Jeffrey Sachs is coming up! Join Prof. Sachs and author Martin J. Sherwin for a conversation about his book Gambling with Armageddon, a fresh examination of the Cuban Missile Crisis and the convincing case for international cooperation to avoid nuclear war. You won’t want to miss it! 

 

Date: January 28, 2021

Time: 9am EST | 14:00 UTC

 

Register 👉 http://bit.ly/JSBC_MartinSherwin

Accounts to tag:

Twitter: @HistArthGMU

Twitter: @penguinrandom

Twitter: @AAKnopf

Facebook: @gmuhistarth

Facebook: @PenguinRandomHouse

LinkedIn: Penguin Random House

Instagram: @penguinrandomhouse

Instagram: @AAKnopf

 

February: Richard Rothstein, The Color of Law

Live conversation: 24 February 2021, 13:00 UTC (Convert to your local time zone.)

Zoom registration page: https://us02web.zoom.us/webinar/register/WN_bWBPSI1QS42dBskfQxxO-A

Direct livestream link: https://youtu.be/n_bSGGq21WE

Eventbrite invitation to YouTube livestream (this generates a useful calendar reminder): https://www.eventbrite.com/e/book-club-with-jeffrey-sachs-richard-rothstein-the-color-of-law-tickets-137513166583

 

  1. In February, The Book Club with Jeffrey Sachs will discuss “The Color of Law” by Richard Rothstein! Join the conversation on segregation in America to learn the forgotten history of government policies that continue to affect the Black community today. 

Join the Book Club for excerpts, supplementary resources, discussions, and promotional giveaways! Get started 👉 www.bookclubwithjeffreysachs.org

 

Register for the webinar: https://us02web.zoom.us/webinar/register/WN_bWBPSI1QS42dBskfQxxO-A

You can also watch the conversation livestreamed on the SDG Academy YouTube Channel: https://youtu.be/n_bSGGq21WE

 

  1. Jeffrey Sachs and Richard Rothstein will come together for the February session of the Book Club with Jeffrey Sachs to discuss Rothstein’s book “The Color of Law,” a powerful look at how policy can enforce segregation. It is more important than ever to engage with this material. You won’t want to miss this! 

Join the Book Club for excerpts, supplementary resources, discussions, and promotional giveaways! Get started 👉 www.bookclubwithjeffreysachs.org

 

Register for the webinar: https://us02web.zoom.us/webinar/register/WN_bWBPSI1QS42dBskfQxxO-A

You can also watch the conversation livestreamed on the SDG Academy YouTube Channel: https://youtu.be/n_bSGGq21WE

Accounts to tag:

Twitter: @EconomicPolicy

Twitter: @TMI_LDF

Twitter: @wwnorton

Facebook: @EconomicPolicy

Facebook: @naacpldf

Facebook: @wwnorton

Instagram: @tmi_ldf

Instagram: @w.w.norton

 

March: Rashid Khalidi, The Hundred Years’ War on Palestine

Live conversation: 24 March 2021, 13:00 UTC (Convert to your local time zone.)

Zoom registration page: https://us02web.zoom.us/webinar/register/WN_iWyyLIqyRLGXof2iLw0J6A

Direct livestream link: https://youtu.be/eS2YEnVX43I

Eventbrite invitation to YouTube livestream (this generates a useful calendar reminder): https://www.eventbrite.com/e/book-club-with-jeffrey-sachs-rashid-khalidi-tickets-137517407267

 

  1. In March, the Book Club with Jeffrey Sachs will discuss “The Hundred Years’ War on Palestine” by Rashid Khalidi! Join the conversation on the conflict in Palestine by reevaluating the forces arrayed on the Palestinians through powerful family histories and historical events. 

Join the Book Club for excerpts, supplementary resources, discussions, and promotional giveaways! Get started 👉 www.bookclubwithjeffreysachs.org

 

Register for the webinar: https://us02web.zoom.us/webinar/register/WN_iWyyLIqyRLGXof2iLw0J6A

You can also watch the conversation livestreamed on the SDG Academy YouTube Channel: https://youtu.be/eS2YEnVX43I

 

  1. Rashid Khalidi will join Jeffrey Sachs on March 24 for an exclusive conversation about Khalidi’s book “The Hundred Years’ War on Palestine.” By providing a two-sided narrative of the conflict, Khalidi opens the floor for discussion.

Join the Book Club for excerpts, supplementary resources, discussions, and promotional giveaways! Get started 👉 www.bookclubwithjeffreysachs.org

 

Register for the webinar: https://us02web.zoom.us/webinar/register/WN_iWyyLIqyRLGXof2iLw0J6A

You can also watch the conversation livestreamed on the SDG Academy YouTube Channel: https://youtu.be/eS2YEnVX43I

 

  1. Does the political will exist to bring about a new dialogue?

Engage with Jeffrey Sachs, Rashid Khalidi, and members of the Book Club with Jeffrey Sachs to look at the complicated history of “The Hundred Years’ War on Palestine.”

Join the Book Club for excerpts, supplementary resources, discussions, and promotional giveaways! Get started 👉 www.bookclubwithjeffreysachs.org

 

Register for the webinar: https://us02web.zoom.us/webinar/register/WN_iWyyLIqyRLGXof2iLw0J6A

You can also watch the conversation livestreamed on the SDG Academy YouTube Channel: https://youtu.be/eS2YEnVX43I

 

Accounts to tag:

Twitter: @CUHistoryDept

Twitter: @HenryHolt

Facebook: @columbiahistory

Facebook: @MetropolitanBooks

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